Ten years ago, I was already talking about the “Tourism of Meaning” or “Meaning-Based Tourism“: a way of traveling that doesn’t just ask “Where am I going?”, but digs deeper into the question, “What does this journey represent for me?”. Today, Hilton’s new 2026 Trend Report introduces the concept of “Whycation”: trips that begin with […]
In tourism, timing can make the difference between becoming a pioneer or just another follower. Identifying early signals before they turn into mainstream trends gives destinations and operators the ability to innovate earlier, differentiate their offer, and secure a competitive edge. Moving “early” allows stakeholders not only to stand out in crowded markets, but also […]
Solarpunk was born as a strand of speculative fiction, but today it has evolved into a cultural movement that imagines a positive future where technology, nature, and communities live in balance.It is an optimistic, almost rebellious vision that stands in contrast to “climate doomerism,” promoting biophilic aesthetics, green architecture, and regenerative community practices. But what […]
Tourism is undergoing a profound transformation: the focus is no longer only on physical accessibility, but also on cognitive and emotional inclusion. More and more neurodivergent travellers – people on the autism spectrum, with ADHD, dyslexia, or other neurological differences – are asking for experiences designed for their specific needs. Far from being a marginal […]
Introduction. From Signal to Phenomenon A tourism trend never appears out of nowhere. Before a theme reaches the pages of newspapers or destination catalogues, it has already travelled a path made of fragile signals, niche communities, and early experimentation. In previous posts, I presented two examples of emerging micro-niches, Cat Tourism and Decora Fashion x […]
Decora fashion is one of Harajuku’s most iconic styles. Emerging in the late 1990s, it is defined by layering colorful clothes, hair clips, toys, stickers, and accessories until the body becomes a walking rainbow. More than a look, it is a philosophy of joyful maximalism — a playful rebellion against minimalism and conformity. Today a […]
Cats have always captured human imagination. They are symbols of independence, mystery, and comfort. In the past decade, they have also become global stars of social media. But now cats are moving from our screens into our travel itineraries. From islands where cats outnumber people to hotels adapting to feline guests, Cat Tourism is becoming […]
Tourism changes faster than the strategies of many destinations and operators. Those who fail to innovate risk a decline in demand and a loss of competitiveness. To stay relevant, it is not enough to follow what works today: we need tools to anticipate emerging trends and turn them into concrete opportunities. In recent years, new […]
. The tourism industry is on the brink of a technological revolution. While artificial intelligence (AI) has already transformed customer service, booking processes, and travel planning, the advent of AI agents represents a paradigm shift. These autonomous systems bring a new level of personalization, efficiency, and innovation to the travel experience. . What Are AI […]
. In an era where sustainability is a critical concern, the tourism industry must adapt and evolve to promote environmentally responsible practices. Digital media plays a pivotal role in this transformation, offering innovative ways to educate, engage, and inspire both businesses and travelers to embrace sustainable tourism. This blog post explores how digital media can […]
. In the era of digital transformation, the concept of “Smart Tourism” has emerged as a key innovation, redefining travel experiences in the 21st century. Smart Tourism refers to the application of advanced technologies, particularly in the fields of Big Data, the Internet of Things (IoT), and Artificial Intelligence (AI), to enhance the efficiency, sustainability, […]
. I am delighted to announce the release of the English Edition of my latest book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences.” This comprehensive volume serves as a seminal exploration of how cutting-edge technologies are dramatically reshaping the tourism sector, embodying Marshall McLuhan’s reimagined adage: “Tourism is a medium, the tourist […]
. Introduction In the digital age, tourism is undergoing a radical transformation thanks to technological innovation. Among these, blockchain emerges in tourism as one of the most promising, pledging to revolutionize the tourism industry with its ability to ensure secure, transparent, and tamper-proof transactions. But how exactly is blockchain changing the landscape of tourism? And […]
In an era where digital transformation shapes every aspect of our lives, the tourism industry stands out as a primary beneficiary of technological advancements. Big Data and personalizationare at the forefront of this revolution, offering nuanced insights that empower tourism businesses to make informed decisions, enhance operational efficiencies, and pave the way for innovative practices. […]
1. Introduction Artificial Intelligence (AI) is leading a monumental transformation in the tourism sector, offering hyper-personalized experiences that redefine the way we travel. From personalized recommendations to service automation, AI opens the door to an unprecedented level of travel customization. . For those wishing to further explore the transformative potential of artificial intelligence applied to […]
. Introduction In the world of tourism, the advent of Augmented Reality (AR) and Virtual Reality (VR) is opening up unexplored horizons, promising to radically transform the travel experience. These technologies not only enrich the traveller’s perception but also redefine interactions with destinations, leading to deep and meaningful immersion in the cultures and environments explored. […]
. In our rapidly evolving world, the intersection of Artificial Intelligence (AI) and tourism represents a frontier of untapped potential. My book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences,” dedicates a crucial chapter to this synergy, exploring how AI is not just a tool but a transformative force in the travel industry. […]
. I am thrilled to announce the release of my new book “Digital Media and Tourism“, a comprehensive exploration of the digital transformation within the tourism industry. This book, now available in Italian and coming soon in English this March, dives deep into how augmented reality, virtual reality, AI, and social media are reshaping the […]
. Exciting Update: ‘Digital Media and Tourism’ is now available in Italian! For our English-speaking readers, the English version will be available in March 2024. Stay tuned and find the Italian version on Amazon https://www.amazon.it/Media-Digitali-Turismo-Comunicazione-Personalizzate/dp/B0CTH461N4/ Read the book description below! . Introduction . The digital era has opened new horizons in the world of tourism, […]
This is blog post 6 of 6 in the series ‘Do Smart Destinations Dream of Electric AI Tourist Experiences?’. This post explores how ExplorAI enhances territorial management and economic impact assessment, ultimately leading to a 21st-century revolution in the tourism industry. In presenting this project idea, my goal is to collaborate with public administrations, associations […]
Andrea Rossi
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