The English Edition of My Book “Digital Media and Tourism” is Now Available!


I am delighted to announce the release of the English Edition of my latest book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences.”

This comprehensive volume serves as a seminal exploration of how cutting-edge technologies are dramatically reshaping the tourism sector, embodying Marshall McLuhan’s reimagined adage: “Tourism is a medium, the tourist experience is the message.”

A Deep Dive into Digital Innovation in Tourism

Written by an expert with extensive experience both as a seasoned industry professional and as a university adjunct professor, this book brings to light the transformative impact of digital media on tourism. It extends beyond traditional boundaries to illustrate how digital advancements are revolutionizing tourist experiences.

What’s Inside the Book?

  • Foundation in Research: The book builds on a robust theoretical base supported by extensive bibliographic and web-based research, ensuring readers gain both a deep theoretical understanding and practical insights into current real-world applications.
  • Comprehensive Coverage: From Content Marketing and Social Media Strategies to advanced technologies like Virtual Tours and Augmented Reality, the book covers a vast landscape of topics. Innovative technologies such as Blockchain, the Internet of Things (IoT), Biometrics, and Robotics are also explored in detail.
  • Case Studies and Examples: Each chapter is enriched with numerous examples and case studies, making complex concepts accessible and relatable.
  • Special Topics on Future Trends: The final chapters, particularly focused on sustainable tourism and “ExplorAI,” an AI-driven tourism system, highlight the future directions in digital tourism, emphasizing a holistic approach to innovative communications and enhanced tourist experiences.

Essential Reading for Professionals and Enthusiasts

With over 600 pages of updated content, “Digital Media and Tourism” is an indispensable resource for professionals, decision-makers, and planners in the fields of tourism, hospitality, and destination management and marketing. It is equally valuable for students and enthusiasts passionate about tourism, technology, innovation, and communication.

Get Your Copy Today!

Do not miss the opportunity to delve into the new frontiers of digital tourism. Add “Digital Media and Tourism: Innovation in Communication and Personalized Experiences” to your cart today and start your journey toward understanding and leveraging the future of tourism. Explore how personalized, interactive, and participatory experiences are being crafted through digital media, setting new benchmarks in the industry.

Available now on Amazon worldwide!
Get your copy at:









Feel free to check other Amazon stores as well!


I am thrilled to share this work with you and look forward to hearing your thoughts!

Thank you for your support! 🙏


#DigitalMedia #Tourism #Innovation #NewBook #BookLaunch

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