Emotions and Tourism: A Multidimensional Approach to Experience Design

Emotions lie at the heart of the tourist experience. They are what remain in the traveler’s memory — what drives them to share stories, return, and make recommendations. Yet too often, emotions are treated superficially in the tourism industry: reduced to mere reactions, emotional clichés, or marketing tools, without a genuine understanding of their complexity. […]

Travel Trends 2025 #3: Reset Jetters (according to Skyscanner)

Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/wellness Reset Jetters […]

Travel Trends 2025 #2: Astro Adventurers  (according to Skyscanner)

Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/astro-tourism “Astro Adventurers” […]

Travel Trends 2025 #1: Sport Mode (according to Skyscanner)

Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/sports “Sport Mode” […]