Beyond the Term “Experience”: Towards a New Grammar of Tourism

Experience is the most overused word in contemporary tourism. Today, everything is an experience. From a walk through the vineyards to a “weekend in a barrel + local platter + wine tasting”, from a night in a B&B with a welcome basket to a treasure hunt in the historic center with a prize at the […]

A Tourist Destination Is More Than the Sum of Its Parts

Many territories present themselves like this: “we have a historic center, 3 museums, 4 cultural events, 2 trekking routes, a cooking workshop, and 5 traditional festivals” A reassuring list. Organized. Often gathered on a promotional website or in an institutional presentation. But a tourist destination is not the sum of its parts. A list of […]

Medical Tourism: When Healthcare Meets Travel

In recent years, medical tourism has transformed from a niche choice into a booming global trend. Millions of people now travel not only for leisure or business, but also for healthcare, combining necessary treatments with the experience of discovering new places. What Is Medical Tourism? Medical tourism refers to the practice of traveling across international […]

Accessible Tourism: Traveling Without Barriers

Accessible tourism is no longer a niche, but a growing priority in the evolution of the travel industry In an aging and increasingly diverse world, ensuring accessibility means making travel a right for everyone, regardless of physical, sensory, or cognitive limitations. What Is Accessible Tourism? Accessible tourism refers to the set of policies, practices, and […]