Every year, Skyscanner releases its Travel Trends Report, offering a window into how travelers’ habits and desires are evolving worldwide. For 2026, the platform identified seven new travel trends, each one blending lifestyle, emotion, and aspiration in unexpected ways. In this series, I take inspiration from Skyscanner’s 2026 Travel Trends and explore each theme through […]
In a world of pre-told travel experiences, does the wow factor still exist? In an age where everything seems already recounted, spoilt by photos, reels and reviews, every destination appears already experienced before we even set foot there. Can we still create wonder? To answer these questions, we must first understand what we really mean […]
Ten years ago, I was already talking about the “Tourism of Meaning” or “Meaning-Based Tourism“: a way of traveling that doesn’t just ask “Where am I going?”, but digs deeper into the question, “What does this journey represent for me?”. Today, Hilton’s new 2026 Trend Report introduces the concept of “Whycation”: trips that begin with […]
In tourism, timing can make the difference between becoming a pioneer or just another follower. Identifying early signals before they turn into mainstream trends gives destinations and operators the ability to innovate earlier, differentiate their offer, and secure a competitive edge. Moving “early” allows stakeholders not only to stand out in crowded markets, but also […]
Andrea Rossi
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