Analysis and Creativity. Made by Andrea Rossi with Dall-E . The world of tourism is constantly evolving, and we often wonder: are emerging trends discovered through data analysis or are they the result of deliberate creations by destinations and operators? The answer is that both dynamics play a fundamental role. Analysing Trends to Anticipate the […]
Public Private Partnerships in Tourism – By Andrea Rossi with Midjourney . In today’s rapidly evolving tourism landscape, public-private partnerships (PPPs) have emerged as a powerful tool for driving innovation and sustainable growth. As a tourism innovation and marketing consultant, I’ve witnessed firsthand how these collaborations can transform destinations and create exceptional visitor experiences. However, […]
. As the supervisor of Chiara Setti’s thesis, “Intelligenza Artificiale E Turismo Sostenibile: Analisi di Casi Nazionali e Internazionali” (“Artificial Intelligence and Sustainable Tourism: Analysis of National and International Cases”) (2024), I am excited to share the insightful findings from her research on the intersection of artificial intelligence (AI) and sustainable tourism. Chiara’s thesis provides […]
The adoption of Artificial Intelligence (AI) in the hospitality sector is radically transforming operations and enhancing guest experiences. The thesis by Alessia Bozzoli, which I supervised, titled “Adoption of Artificial Intelligence in the Hospitality Sector: Strategies, Challenges, and Opportunities” (2024), explores in detail how AI technologies are revolutionizing this sector. Below, I will provide a brief summary of the thesis, examining the eight areas of AI application in the hospitality sector and three significant case studies: Marriott, Hilton, and InterContinental.
. Content marketing in tourism is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With the rise of digital media, brands can now share high-quality and useful content to draw and engage qualified traffic. This approach is a strategic marketing method focusing on content that […]
Traveler taking a photo of sea by anelehbakota . In the age of digital transformation, communication strategies for tourism have evolved significantly. Traditional methods like promotions and advertisements have given way to more dynamic and interactive digital strategies. The primary objective now is to capture the attention of potential tourists who actively seek information online. […]
. In an era where sustainability is a critical concern, the tourism industry must adapt and evolve to promote environmentally responsible practices. Digital media plays a pivotal role in this transformation, offering innovative ways to educate, engage, and inspire both businesses and travelers to embrace sustainable tourism. This blog post explores how digital media can […]
. In the era of digital transformation, the concept of “Smart Tourism” has emerged as a key innovation, redefining travel experiences in the 21st century. Smart Tourism refers to the application of advanced technologies, particularly in the fields of Big Data, the Internet of Things (IoT), and Artificial Intelligence (AI), to enhance the efficiency, sustainability, […]
. I am delighted to announce the release of the English Edition of my latest book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences.” This comprehensive volume serves as a seminal exploration of how cutting-edge technologies are dramatically reshaping the tourism sector, embodying Marshall McLuhan’s reimagined adage: “Tourism is a medium, the tourist […]
. Introduction In the digital age, tourism is undergoing a radical transformation thanks to technological innovation. Among these, blockchain emerges in tourism as one of the most promising, pledging to revolutionize the tourism industry with its ability to ensure secure, transparent, and tamper-proof transactions. But how exactly is blockchain changing the landscape of tourism? And […]