Tourism is undergoing a profound transformation: the focus is no longer only on physical accessibility, but also on cognitive and emotional inclusion. More and more neurodivergent travellers – people on the autism spectrum, with ADHD, dyslexia, or other neurological differences – are asking for experiences designed for their specific needs. Far from being a marginal […]
The rise of remote work has reshaped the global landscape of labor and mobility. What seemed almost impossible just a few decades ago – working from home, or from anywhere in the world – is now a common reality. In this fast-changing scenario, countries and cities are competing to attract remote professionals, turning digital nomads […]
In recent years, international tourism has revealed its most problematic side: overtourism. It is not only about seasonal crowds, but a phenomenon that changes residents’ lives, damages the environment, and weakens the visitor experience. From Venice to Barcelona, and even in natural sites such as Maya Bay, overcrowding has become a symbol of the contradictions […]
“The Impact of Robotics and Automation on Hospitality: An International Case Study Analysis” (Chengi A., 2025) is the title of an outstanding thesis I had the opportunity to supervise, authored by graduate student Alessia Chengi. Her research investigates how emerging technologies—particularly service robots and smart automation—are transforming hotel operations, redefining staff roles, and influencing the […]
Experience is the most overused word in contemporary tourism. Today, everything is an experience. From a walk through the vineyards to a “weekend in a barrel + local platter + wine tasting”, from a night in a B&B with a welcome basket to a treasure hunt in the historic center with a prize at the […]
Many territories present themselves like this: “we have a historic center, 3 museums, 4 cultural events, 2 trekking routes, a cooking workshop, and 5 traditional festivals” A reassuring list. Organized. Often gathered on a promotional website or in an institutional presentation. But a tourist destination is not the sum of its parts. A list of […]
Accessible tourism is no longer a niche, but a growing priority in the evolution of the travel industry In an aging and increasingly diverse world, ensuring accessibility means making travel a right for everyone, regardless of physical, sensory, or cognitive limitations. What Is Accessible Tourism? Accessible tourism refers to the set of policies, practices, and […]
The Community Vitality Wheel – Source: www.destinationsinternational.org . In the evolving landscape of tourism, destination marketing and management is no longer just about attracting visitors: it’s about building thriving, resilient, and inclusive places. The Community Vitality Wheel, introduced by Destinations International, offers a compelling framework to rethink the role of destination management organizations and elevate […]
Introduction to the Digitalization of Italian Public Administration The digitalization of tourism services is essential for the development and modernization of Italian Public Entities. The Three-Year Plan for Public Administration Digitalization 2024-2026 establishes a strategic model to enhance service efficiency and accessibility. Public entities working in tourism benefit from these directives, improving access, communication, and […]
In today’s rapidly evolving tourism landscape, public-private partnerships (PPPs) have emerged as a powerful tool for driving innovation and sustainable growth. As a tourism innovation and marketing consultant, I’ve witnessed firsthand how these collaborations can transform destinations and create exceptional visitor experiences. However, the path to successful PPPs is not without its challenges. In this […]
. Introduction In the digital age, tourism is undergoing a radical transformation thanks to technological innovation. Among these, blockchain emerges in tourism as one of the most promising, pledging to revolutionize the tourism industry with its ability to ensure secure, transparent, and tamper-proof transactions. But how exactly is blockchain changing the landscape of tourism? And […]
1. Introduction Artificial Intelligence (AI) is leading a monumental transformation in the tourism sector, offering hyper-personalized experiences that redefine the way we travel. From personalized recommendations to service automation, AI opens the door to an unprecedented level of travel customization. . For those wishing to further explore the transformative potential of artificial intelligence applied to […]
. Introduction In the world of tourism, the advent of Augmented Reality (AR) and Virtual Reality (VR) is opening up unexplored horizons, promising to radically transform the travel experience. These technologies not only enrich the traveller’s perception but also redefine interactions with destinations, leading to deep and meaningful immersion in the cultures and environments explored. […]
. In our rapidly evolving world, the intersection of Artificial Intelligence (AI) and tourism represents a frontier of untapped potential. My book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences,” dedicates a crucial chapter to this synergy, exploring how AI is not just a tool but a transformative force in the travel industry. […]
. I am thrilled to announce the release of my new book “Digital Media and Tourism“, a comprehensive exploration of the digital transformation within the tourism industry. This book, now available in Italian and coming soon in English this March, dives deep into how augmented reality, virtual reality, AI, and social media are reshaping the […]
This is blog post 6 of 6 in the series ‘Do Smart Destinations Dream of Electric AI Tourist Experiences?’. This post explores how ExplorAI enhances territorial management and economic impact assessment, ultimately leading to a 21st-century revolution in the tourism industry. In presenting this project idea, my goal is to collaborate with public administrations, associations […]
Fig. 2 – ExplorAI Usage and Tools (Author: Andrea Rossi) . This is blog post 5 of 6 in the series ‘Do Smart Destinations Dream of Electric AI Tourist Experiences?’. Dive into the intricacies of practical application as I unveil how ExplorAI revolutionizes the journey of modern travelers. This series focuses on how ExplorAI leverages […]
I’m thrilled to share with you the insights and experiences from my recent talk at the AISM Congress 2023 (Italian Marketing Development Association) in Turin, Italy, on 29.11.2023. The presentation, titled “The Role of Artificial Intelligence in Enhancing Tourist Experiences”, delved deep into how AI is reshaping the tourism landscape. Let’s embark on a journey […]
This is blog 4 of 6 in the series ‘Do Smart Destinations Dream of Electric AI Tourist Experiences?’. Dive into the intricacies of practical application as we unveil how ExplorAI revolutionizes the journey of modern travelers. This chapter focuses on how ExplorAI leverages user-centric design, to offer a seamless, adaptive, and enriching travel experience. In […]
This is blog post 3 of 6 in the series ‘Do Smart Destinations Dream of Electric AI Tourist Experiences?’. Join me as we delve into the future of smart destinations, powered by the groundbreaking ExplorAI platform and Artificial Intelligence. Discover how tourism is being reimagined to offer personalized, sustainable, and technologically advanced experiences to travelers […]
Andrea Rossi
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13100 Vercelli (VC) – Italy
E-Mail.: hello [@] andrearossi [.] it
Cell.: [+39] [339] [175 23 69]
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