Medical Tourism: When Healthcare Meets Travel

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In recent years, medical tourism has transformed from a niche choice into a booming global trend. Millions of people now travel not only for leisure or business, but also for healthcare, combining necessary treatments with the experience of discovering new places. What Is Medical Tourism? Medical tourism refers to the practice of traveling across international […]

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The Community Vitality Wheel: Rethinking Destination Marketing and Management

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The Community Vitality Wheel – Source: www.destinationsinternational.org . In the evolving landscape of tourism, destination marketing and management is no longer just about attracting visitors: it’s about building thriving, resilient, and inclusive places. The Community Vitality Wheel, introduced by Destinations International, offers a compelling framework to rethink the role of destination management organizations and elevate […]

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Guide to Digitalizing Tourism Services for Public Administration in Italy

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Introduction to the Digitalization of Italian Public Administration The digitalization of tourism services is essential for the development and modernization of Italian Public Entities. The Three-Year Plan for Public Administration Digitalization 2024-2026 establishes a strategic model to enhance service efficiency and accessibility. Public entities working in tourism benefit from these directives, improving access, communication, and […]

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Coming Soon, the Book: “Digital Media and Tourism”!

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. Exciting Update: ‘Digital Media and Tourism’ is now available in Italian! For our English-speaking readers, the English version will be available in March 2024. Stay tuned and find the Italian version on Amazon https://www.amazon.it/Media-Digitali-Turismo-Comunicazione-Personalizzate/dp/B0CTH461N4/ Read the book description below! . Introduction . The digital era has opened new horizons in the world of tourism, […]

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My Talk at AISM Congress 2023: Unraveling AI’s Transformative Impact on Tourism

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I’m thrilled to share with you the insights and experiences from my recent talk at the AISM Congress 2023 (Italian Marketing Development Association) in Turin, Italy, on 29.11.2023. The presentation, titled “The Role of Artificial Intelligence in Enhancing Tourist Experiences”, delved deep into how AI is reshaping the tourism landscape. Let’s embark on a journey […]

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