Tourism changes faster than the strategies of many destinations and operators. Those who fail to innovate risk a decline in demand and a loss of competitiveness. To stay relevant, it is not enough to follow what works today: we need tools to anticipate emerging trends and turn them into concrete opportunities. In recent years, new […]
The rise of remote work has reshaped the global landscape of labor and mobility. What seemed almost impossible just a few decades ago – working from home, or from anywhere in the world – is now a common reality. In this fast-changing scenario, countries and cities are competing to attract remote professionals, turning digital nomads […]
“The Impact of Robotics and Automation on Hospitality: An International Case Study Analysis” (Chengi A., 2025) is the title of an outstanding thesis I had the opportunity to supervise, authored by graduate student Alessia Chengi. Her research investigates how emerging technologies—particularly service robots and smart automation—are transforming hotel operations, redefining staff roles, and influencing the […]
In recent years, medical tourism has transformed from a niche choice into a booming global trend. Millions of people now travel not only for leisure or business, but also for healthcare, combining necessary treatments with the experience of discovering new places. What Is Medical Tourism? Medical tourism refers to the practice of traveling across international […]
The Community Vitality Wheel – Source: www.destinationsinternational.org . In the evolving landscape of tourism, destination marketing and management is no longer just about attracting visitors: it’s about building thriving, resilient, and inclusive places. The Community Vitality Wheel, introduced by Destinations International, offers a compelling framework to rethink the role of destination management organizations and elevate […]
Introduction to the Digitalization of Italian Public Administration The digitalization of tourism services is essential for the development and modernization of Italian Public Entities. The Three-Year Plan for Public Administration Digitalization 2024-2026 establishes a strategic model to enhance service efficiency and accessibility. Public entities working in tourism benefit from these directives, improving access, communication, and […]
. Exciting Update: ‘Digital Media and Tourism’ is now available in Italian! For our English-speaking readers, the English version will be available in March 2024. Stay tuned and find the Italian version on Amazon https://www.amazon.it/Media-Digitali-Turismo-Comunicazione-Personalizzate/dp/B0CTH461N4/ Read the book description below! . Introduction . The digital era has opened new horizons in the world of tourism, […]
I’m thrilled to share with you the insights and experiences from my recent talk at the AISM Congress 2023 (Italian Marketing Development Association) in Turin, Italy, on 29.11.2023. The presentation, titled “The Role of Artificial Intelligence in Enhancing Tourist Experiences”, delved deep into how AI is reshaping the tourism landscape. Let’s embark on a journey […]
Andrea Rossi
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E-Mail.: hello [@] andrearossi [.] it
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