Experience Co-Design and Sustainable Tourism: 10 International Case Studies

1. Introduction “Designing Travel Experiences in Sustainable Tourism: Analysis and Comparison of International Case Studies” is the title of the thesis recently presented by Claudia Porcu at IULM University in Milan. (originally written in Italian). (Porcu, C., 2025).I had the pleasure of supervising the project as thesis advisor, supporting a research path that skilfully combined […]

Travel Trends 2025 #7: Gami-vacation (according to Skyscanner)

Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/gaming Gami-vacation Trend […]

Travel Trends 2025 #6: Horti-Culture (according to Skyscanner)

Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/botanical “Horti-Culture” Trend […]

Travel Trends 2025 #5: ART-Venture (according to Skyscanner)

Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/art-culture Art-Venture Trend […]

Travel Trends 2025 #4: Cowboy Core (according to Skyscanner)

Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/cowboy-core Trend Overview […]