Predictive Analysis of Tourist Flows: from Data to Strategies

Predictive analysis is revolutionizing how we plan and manage tourism. It’s no longer just about gathering historical data: today, thanks to Artificial Intelligence and advanced techniques, we can forecast and influence future tourist flows. This ability to anticipate the needs and behaviours of visitors offers a significant competitive advantage for tourist destinations and industry operators. […]

My First Podcast: AI and Tourism Marketing

I’m excited to share a new project: my first podcast, inspired by my recent blog post, The Impact of Artificial Intelligence in Tourism Marketing. Using Google’s NotebookLM, I’ve turned the insights from that article into a dynamic podcast episode. In this episode, we dive into the transformative role of AI in the tourism industry, discussing […]

Artificial Intelligence and Sustainable Tourism: 24 International Cases

. As the supervisor of Chiara Setti’s thesis, “Intelligenza Artificiale E Turismo Sostenibile: Analisi di Casi Nazionali e Internazionali” (“Artificial Intelligence and Sustainable Tourism: Analysis of National and International Cases”) (2024), I am excited to share the insightful findings from her research on the intersection of artificial intelligence (AI) and sustainable tourism. Chiara’s thesis provides […]

Sustainable Tourism: Leveraging Digital Media for Positive Impact

. In an era where sustainability is a critical concern, the tourism industry must adapt and evolve to promote environmentally responsible practices. Digital media plays a pivotal role in this transformation, offering innovative ways to educate, engage, and inspire both businesses and travelers to embrace sustainable tourism. This blog post explores how digital media can […]

The Rise of Smart Tourism Destinations

. In the era of digital transformation, the concept of “Smart Tourism” has emerged as a key innovation, redefining travel experiences in the 21st century. Smart Tourism refers to the application of advanced technologies, particularly in the fields of Big Data, the Internet of Things (IoT), and Artificial Intelligence (AI), to enhance the efficiency, sustainability, […]

The English Edition of My Book “Digital Media and Tourism” is Now Available!

. I am delighted to announce the release of the English Edition of my latest book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences.” This comprehensive volume serves as a seminal exploration of how cutting-edge technologies are dramatically reshaping the tourism sector, embodying Marshall McLuhan’s reimagined adage: “Tourism is a medium, the tourist […]

How Blockchain is Revolutionizing Tourism

. Introduction In the digital age, tourism is undergoing a radical transformation thanks to technological innovation. Among these, blockchain emerges in tourism as one of the most promising, pledging to revolutionize the tourism industry with its ability to ensure secure, transparent, and tamper-proof transactions. But how exactly is blockchain changing the landscape of tourism? And […]

Elevating the Travel Experience: The Transformative Power of Big Data and Personalization in Tourism

In an era where digital transformation shapes every aspect of our lives, the tourism industry stands out as a primary beneficiary of technological advancements. Big Data and personalizationare at the forefront of this revolution, offering nuanced insights that empower tourism businesses to make informed decisions, enhance operational efficiencies, and pave the way for innovative practices. […]

Artificial Intelligence Revolutionizes Tourism with Hyper-Personalized Experiences

1. Introduction Artificial Intelligence (AI) is leading a monumental transformation in the tourism sector, offering hyper-personalized experiences that redefine the way we travel. From personalized recommendations to service automation, AI opens the door to an unprecedented level of travel customization. . For those wishing to further explore the transformative potential of artificial intelligence applied to […]

Augmented, Virtual, Mixed, and Extended Reality in Tourism

. Introduction In the world of tourism, the advent of Augmented Reality (AR) and Virtual Reality (VR) is opening up unexplored horizons, promising to radically transform the travel experience. These technologies not only enrich the traveller’s perception but also redefine interactions with destinations, leading to deep and meaningful immersion in the cultures and environments explored. […]