Every year, Skyscanner publishes its Travel Trends Report, mapping how travelers’ motivations and lifestyles evolve across the world. For 2026, the report identifies seven key trends that redefine how people connect with places, nature, and themselves. In this series, I take inspiration from Skyscanner’s 2026 Travel Trends and explore each theme through the lens of […]
Every year, Skyscanner releases its Travel Trends Report, offering insights into how travelers’ habits and expectations evolve around the world. For 2026, the platform identified seven emerging travel trends that blend curiosity, creativity, and lifestyle in unexpected ways. In this series, I take inspiration from Skyscanner’s 2026 Travel Trends and explore each theme through the […]
Every year, Skyscanner releases its Travel Trends Report, offering a window into how travelers’ habits and desires are evolving worldwide. For 2026, the platform identified seven new travel trends, each one blending lifestyle, emotion, and aspiration in unexpected ways. In this series, I take inspiration from Skyscanner’s 2026 Travel Trends and explore each theme through […]
Ten years ago, I was already talking about the “Tourism of Meaning” or “Meaning-Based Tourism“: a way of traveling that doesn’t just ask “Where am I going?”, but digs deeper into the question, “What does this journey represent for me?”. Today, Hilton’s new 2026 Trend Report introduces the concept of “Whycation”: trips that begin with […]
In tourism, timing can make the difference between becoming a pioneer or just another follower. Identifying early signals before they turn into mainstream trends gives destinations and operators the ability to innovate earlier, differentiate their offer, and secure a competitive edge. Moving “early” allows stakeholders not only to stand out in crowded markets, but also […]
Solarpunk was born as a strand of speculative fiction, but today it has evolved into a cultural movement that imagines a positive future where technology, nature, and communities live in balance.It is an optimistic, almost rebellious vision that stands in contrast to “climate doomerism,” promoting biophilic aesthetics, green architecture, and regenerative community practices. But what […]
Tourism is undergoing a profound transformation: the focus is no longer only on physical accessibility, but also on cognitive and emotional inclusion. More and more neurodivergent travellers – people on the autism spectrum, with ADHD, dyslexia, or other neurological differences – are asking for experiences designed for their specific needs. Far from being a marginal […]
Introduction. From Signal to Phenomenon A tourism trend never appears out of nowhere. Before a theme reaches the pages of newspapers or destination catalogues, it has already travelled a path made of fragile signals, niche communities, and early experimentation. In previous posts, I presented two examples of emerging micro-niches, Cat Tourism and Decora Fashion x […]
Decora fashion is one of Harajuku’s most iconic styles. Emerging in the late 1990s, it is defined by layering colorful clothes, hair clips, toys, stickers, and accessories until the body becomes a walking rainbow. More than a look, it is a philosophy of joyful maximalism — a playful rebellion against minimalism and conformity. Today a […]
Cats have always captured human imagination. They are symbols of independence, mystery, and comfort. In the past decade, they have also become global stars of social media. But now cats are moving from our screens into our travel itineraries. From islands where cats outnumber people to hotels adapting to feline guests, Cat Tourism is becoming […]
Tourism changes faster than the strategies of many destinations and operators. Those who fail to innovate risk a decline in demand and a loss of competitiveness. To stay relevant, it is not enough to follow what works today: we need tools to anticipate emerging trends and turn them into concrete opportunities. In recent years, new […]
The rise of remote work has reshaped the global landscape of labor and mobility. What seemed almost impossible just a few decades ago – working from home, or from anywhere in the world – is now a common reality. In this fast-changing scenario, countries and cities are competing to attract remote professionals, turning digital nomads […]
In recent years, international tourism has revealed its most problematic side: overtourism. It is not only about seasonal crowds, but a phenomenon that changes residents’ lives, damages the environment, and weakens the visitor experience. From Venice to Barcelona, and even in natural sites such as Maya Bay, overcrowding has become a symbol of the contradictions […]
1. Introduction “Designing Travel Experiences in Sustainable Tourism: Analysis and Comparison of International Case Studies” is the title of the thesis recently presented by Claudia Porcu at IULM University in Milan. (originally written in Italian). (Porcu, C., 2025).I had the pleasure of supervising the project as thesis advisor, supporting a research path that skilfully combined […]
In recent years, medical tourism has transformed from a niche choice into a booming global trend. Millions of people now travel not only for leisure or business, but also for healthcare, combining necessary treatments with the experience of discovering new places. What Is Medical Tourism? Medical tourism refers to the practice of traveling across international […]
Accessible tourism is no longer a niche, but a growing priority in the evolution of the travel industry In an aging and increasingly diverse world, ensuring accessibility means making travel a right for everyone, regardless of physical, sensory, or cognitive limitations. What Is Accessible Tourism? Accessible tourism refers to the set of policies, practices, and […]
The Community Vitality Wheel – Source: www.destinationsinternational.org . In the evolving landscape of tourism, destination marketing and management is no longer just about attracting visitors: it’s about building thriving, resilient, and inclusive places. The Community Vitality Wheel, introduced by Destinations International, offers a compelling framework to rethink the role of destination management organizations and elevate […]
Luxury tourism is no longer just about five-star hotels and first-class flights. Luxury travel has evolved into a sophisticated and experience-driven form of travel that reflects the changing aspirations of affluent travelers. Today, luxury means personalization, privacy, and purpose. It’s about curating journeys that feel both exclusive and meaningful. What Is Luxury Tourism? Definition: Luxury […]
. In recent years, sustainability has shifted from a buzzword to a necessity. As global awareness of environmental and social challenges grows, travelers are rethinking the impact of their choices. Sustainable tourism is no longer a niche: it’s becoming the new standard. What is Sustainable Tourism? Sustainable tourism means managing all resources in a way […]
. What is Bleisure Tourism? Bleisure tourism (also called Blended Travel), a blend of “business” and “leisure,” refers to the practice of extending a business trip to include leisure activities. This trend has been growing steadily as professionals seek a better work-life balance and take advantage of business travel to explore new destinations. Key Characteristics […]
Andrea Rossi
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