What is Wellness Tourism? Wellness tourism refers to travel with the purpose of maintaining or improving one’s personal well-being. It includes physical, mental, and spiritual practices that promote a healthy lifestyle while discovering new places. This form of tourism has gained popularity in recent years, especially after the pandemic, as more travelers prioritize self-care, stress […]
. What is Bleisure Tourism? Bleisure tourism (also called Blended Travel), a blend of “business” and “leisure,” refers to the practice of extending a business trip to include leisure activities. This trend has been growing steadily as professionals seek a better work-life balance and take advantage of business travel to explore new destinations. Key Characteristics […]
. The tourism industry is constantly evolving, influenced by technological advancements, changing consumer behaviors, and global events. Identifying emerging trends is essential for businesses, destinations, and professionals looking to stay ahead of the competition. But where should one start searching for clues? In this article, we explore the most effective methods and tools for trend […]
. The tourism industry is on the brink of a technological revolution. While artificial intelligence (AI) has already transformed customer service, booking processes, and travel planning, the advent of AI agents represents a paradigm shift. These autonomous systems bring a new level of personalization, efficiency, and innovation to the travel experience. . What Are AI […]
Tourist experience personalization is emerging as one of the most significant trends in contemporary tourism. Thanks to Artificial Intelligence and advanced technologies, destinations and tourism operators can now offer tailored experiences that meet the specific needs of every visitor. This is no longer about generic recommendations: technology enables anticipating travellers’ desires, making each journey a […]
I’m excited to share a new project: my first podcast, inspired by my recent blog post, The Impact of Artificial Intelligence in Tourism Marketing. Using Google’s NotebookLM, I’ve turned the insights from that article into a dynamic podcast episode. In this episode, we dive into the transformative role of AI in the tourism industry, discussing […]
The advent of marketing automation is redefining the landscape of tourism communication, radically transforming the interaction between destinations, operators, and visitors. Through innovative automation tools, destinations can now orchestrate each phase of the customer journey with unprecedented precision and personalization. This technological evolution generates a dual advantage: on one hand, it optimizes resource allocation and […]
The world of tourism is constantly evolving, and we often wonder: are emerging trends discovered through data analysis or are they the result of deliberate creations by destinations and operators? The answer is that both dynamics play a fundamental role. Analysing Trends to Anticipate the Future Many tourism trends emerge from careful market observation. Thanks […]
In today’s rapidly evolving tourism landscape, public-private partnerships (PPPs) have emerged as a powerful tool for driving innovation and sustainable growth. As a tourism innovation and marketing consultant, I’ve witnessed firsthand how these collaborations can transform destinations and create exceptional visitor experiences. However, the path to successful PPPs is not without its challenges. In this […]
The adoption of Artificial Intelligence (AI) in the hospitality sector is radically transforming operations and enhancing guest experiences. The thesis by Alessia Bozzoli, which I supervised, titled “Adoption of Artificial Intelligence in the Hospitality Sector: Strategies, Challenges, and Opportunities” (2024), explores in detail how AI technologies are revolutionizing this sector. Below, I will provide a brief summary of the thesis, examining the eight areas of AI application in the hospitality sector and three significant case studies: Marriott, Hilton, and InterContinental.
Andrea Rossi
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