Hello!
I work with destinations and operators who want to stand out
Projetcs of
Tourism Innovation and Marketing
Over twentyfive years of professional experience in working and consulting complex innovative projects in Tourism and many other sectors. Combining strategies, innovation, marketing, communication, experience design, integration and governance of networks and innovative technologies and so so so much project management.
- Expert in Innovation and Marketing in the Tourism Sector, Destination Management and Tourist Experience Design®
- Consultant, teacher and speaker for public and private clients.
- Marketing and Experience Manager (Destination Manager) of “Visit Elba” Official Tourism Board of Elba Island in Tuscany.
- Adjunct Professor of “Digital Media and Tourism” at the Faculty of Arts and Tourism of IULM University of Milan (Italy)
- Author of the book (in English) “Digital Media and Tourism”, 2024, ed. Rossi, ISBN 9791221051414
- Author of the book (in Italian): Andrea Rossi “Comunicazione Digitale per il Turismo” (Digital Communication for Tourism), 2022, ed. Rossi, ISBN 979–1221004175
- Co-Author of the book (in Italian): Andrea Rossi, Maurizio Goetz “Creare offerte turistiche vincenti con Tourist Experience Design®” (Creating Winning Tourist Offers with Tourist Experience Design®), ed. Hoepli
Watch my video-interview on StoryTime!
Services
My Books
of Tourism Innovation and Marketing
.
Take a look at my latest book!
Andrea Rossi, “Digital Media and Tourism”, Rossi, 2024
(available also in Italian “Media Digitali e Turismo”)
Andrea Rossi, “Comunicazione Digitale per il Turismo”, Rossi, 2022
(“Digital Communication for Tourism”)
Andrea Rossi, Maurizio Goetz “Tourist Experience Design®”, Hoepli, 2011
Some examples of my projects
of Tourism Innovation and Marketing
Re-launch of Elba Island’s Brand – Strategic Marketing Plans and Operation Marketing Management
The goal of PIVOT Project was to systematize regional tourism resources and operators in Lombardy, adopting the new paradigm of Tourist Experience Design for recombining, adapting and managing the existing supply with innovative methods for greater competitiveness in the domestic and international market.
Setting of tourism strategies of Tuscany for the Chinese market and creation of a new subject for the promotional marketing of new tourism products specific to the Chinese travellers
