Hello!
I work with destinations and operators who want to stand out, by turning trends into concrete projects.
Projetcs of
Tourism Innovation and Marketing
Over twentyfive years of professional experience in working and consulting complex innovative projects in Tourism and many other sectors. Combining strategies, innovation, marketing, communication, experience design, integration and governance of networks and innovative technologies and so so so much project management.
- Expert in Tourism Innovation and Marketing, Destination Management, and Tourist Experience Design®
- Consultant, trainer, and speaker for public and private clients
- Lecturer at the Faculty of Arts, Fashion and Tourism, IULM University of Milan, and at the International Academy of Tourism and Hospitality of Cernobbio
- Eleven years of experience as Marketing and Experience Manager (Destination Manager) of Visit Elba, the Associated Tourism Management of the Island of Elba
- Author of the book: Andrea Rossi Digital Media and Tourism, Rossi Ed., 2024, ISBN 9791221051407
- Author of the book: Andrea Rossi Digital Communication for Tourism, Rossi Ed., 2022, ISBN 9791221004175
- Co-author of the book: Andrea Rossi, Maurizio Goetz Designing Successful Tourism Offers with Tourist Experience Design®, Hoepli Ed.
- Creator and owner of Tourism Trends Insights™, a registered methodology to identify weak signals and anticipate the evolution of tourism trends
Watch my video-interview on StoryTime!
Services
My Books
of Tourism Innovation and Marketing
.
Take a look at my latest book!
Andrea Rossi, “Digital Media and Tourism”, Rossi, 2024
(available also in Italian “Media Digitali e Turismo”)
Andrea Rossi, “Comunicazione Digitale per il Turismo”, Rossi, 2022
(“Digital Communication for Tourism”)
Andrea Rossi, Maurizio Goetz “Tourist Experience Design®”, Hoepli, 2011
Some examples of my projects
of Tourism Innovation and Marketing
Re-launch of Elba Island’s Brand – Strategic Marketing Plans and Operation Marketing Management
The goal of PIVOT Project was to systematize regional tourism resources and operators in Lombardy, adopting the new paradigm of Tourist Experience Design for recombining, adapting and managing the existing supply with innovative methods for greater competitiveness in the domestic and international market.
Setting of tourism strategies of Tuscany for the Chinese market and creation of a new subject for the promotional marketing of new tourism products specific to the Chinese travellers
