The Community Vitality Wheel: Rethinking Destination Marketing and Management

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The Community Vitality Wheel – Source: www.destinationsinternational.org . In the evolving landscape of tourism, destination marketing and management is no longer just about attracting visitors: it’s about building thriving, resilient, and inclusive places. The Community Vitality Wheel, introduced by Destinations International, offers a compelling framework to rethink the role of destination management organizations and elevate […]

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Sustainable Tourism: Traveling Responsibly for a Better Future

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. In recent years, sustainability has shifted from a buzzword to a necessity. As global awareness of environmental and social challenges grows, travelers are rethinking the impact of their choices. Sustainable tourism is no longer a niche: it’s becoming the new standard. What is Sustainable Tourism? Sustainable tourism means managing all resources in a way […]

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Bleisure Tourism: Merging Work and Leisure

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. What is Bleisure Tourism? Bleisure tourism (also called Blended Travel), a blend of “business” and “leisure,” refers to the practice of extending a business trip to include leisure activities. This trend has been growing steadily as professionals seek a better work-life balance and take advantage of business travel to explore new destinations. Key Characteristics […]

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Are Tourism Trends Analysed or Created? Balancing Data and Innovation

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The world of tourism is constantly evolving, and we often wonder: are emerging trends discovered through data analysis or are they the result of deliberate creations by destinations and operators? The answer is that both dynamics play a fundamental role. Analysing Trends to Anticipate the Future Many tourism trends emerge from careful market observation. Thanks […]

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Digital Communication Strategies for Tourism: Best Practices and Emerging Trends

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In the age of digital transformation, communication strategies for tourism have evolved significantly. Traditional methods like promotions and advertisements have given way to more dynamic and interactive digital strategies. The primary objective now is to capture the attention of potential tourists who actively seek information online. This shift necessitates a focus on creating a compelling […]

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Sustainable Tourism: Leveraging Digital Media for Positive Impact

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. In an era where sustainability is a critical concern, the tourism industry must adapt and evolve to promote environmentally responsible practices. Digital media plays a pivotal role in this transformation, offering innovative ways to educate, engage, and inspire both businesses and travelers to embrace sustainable tourism. This blog post explores how digital media can […]

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The English Edition of My Book “Digital Media and Tourism” is Now Available!

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. I am delighted to announce the release of the English Edition of my latest book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences.” This comprehensive volume serves as a seminal exploration of how cutting-edge technologies are dramatically reshaping the tourism sector, embodying Marshall McLuhan’s reimagined adage: “Tourism is a medium, the tourist […]

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How Blockchain is Revolutionizing Tourism

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. Introduction In the digital age, tourism is undergoing a radical transformation thanks to technological innovation. Among these, blockchain emerges in tourism as one of the most promising, pledging to revolutionize the tourism industry with its ability to ensure secure, transparent, and tamper-proof transactions. But how exactly is blockchain changing the landscape of tourism? And […]

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Elevating the Travel Experience: The Transformative Power of Big Data and Personalization in Tourism

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In an era where digital transformation shapes every aspect of our lives, the tourism industry stands out as a primary beneficiary of technological advancements. Big Data and personalizationare at the forefront of this revolution, offering nuanced insights that empower tourism businesses to make informed decisions, enhance operational efficiencies, and pave the way for innovative practices. […]

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Artificial Intelligence Revolutionizes Tourism with Hyper-Personalized Experiences

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1. Introduction Artificial Intelligence (AI) is leading a monumental transformation in the tourism sector, offering hyper-personalized experiences that redefine the way we travel. From personalized recommendations to service automation, AI opens the door to an unprecedented level of travel customization. . For those wishing to further explore the transformative potential of artificial intelligence applied to […]

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