The Community Vitality Wheel: Rethinking Destination Marketing and Management

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The Community Vitality Wheel – Source: www.destinationsinternational.org . In the evolving landscape of tourism, destination marketing and management is no longer just about attracting visitors: it’s about building thriving, resilient, and inclusive places. The Community Vitality Wheel, introduced by Destinations International, offers a compelling framework to rethink the role of destination management organizations and elevate […]

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Luxury Tourism: Redefining Exclusivity and Experience in Travel

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Luxury tourism is no longer just about five-star hotels and first-class flights. Luxury travel has evolved into a sophisticated and experience-driven form of travel that reflects the changing aspirations of affluent travelers. Today, luxury means personalization, privacy, and purpose. It’s about curating journeys that feel both exclusive and meaningful. What Is Luxury Tourism? Definition: Luxury […]

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Sustainable Tourism: Traveling Responsibly for a Better Future

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. In recent years, sustainability has shifted from a buzzword to a necessity. As global awareness of environmental and social challenges grows, travelers are rethinking the impact of their choices. Sustainable tourism is no longer a niche: it’s becoming the new standard. What is Sustainable Tourism? Sustainable tourism means managing all resources in a way […]

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Wellness Tourism: Traveling for Mind, Body, and Spirit

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What is Wellness Tourism? Wellness tourism refers to travel with the purpose of maintaining or improving one’s personal well-being. It includes physical, mental, and spiritual practices that promote a healthy lifestyle while discovering new places. This form of tourism has gained popularity in recent years, especially after the pandemic, as more travelers prioritize self-care, stress […]

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Trend Hunting in Tourism: Identify the Next Big Travel Trends

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. The tourism industry is constantly evolving, influenced by technological advancements, changing consumer behaviors, and global events. Identifying emerging trends is essential for businesses, destinations, and professionals looking to stay ahead of the competition. But where should one start searching for clues? In this article, we explore the most effective methods and tools for trend […]

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Revolutionizing Tourism with AI Agents

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. The tourism industry is on the brink of a technological revolution. While artificial intelligence (AI) has already transformed customer service, booking processes, and travel planning, the advent of AI agents represents a paradigm shift. These autonomous systems bring a new level of personalization, efficiency, and innovation to the travel experience. . What Are AI […]

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Personalizing the Tourist Experience with AI

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Tourist experience personalization is emerging as one of the most significant trends in contemporary tourism. Thanks to Artificial Intelligence and advanced technologies, destinations and tourism operators can now offer tailored experiences that meet the specific needs of every visitor. This is no longer about generic recommendations: technology enables anticipating travellers’ desires, making each journey a […]

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Predictive Analysis of Tourist Flows: from Data to Strategies

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Predictive analysis is revolutionizing how we plan and manage tourism. It’s no longer just about gathering historical data: today, thanks to Artificial Intelligence and advanced techniques, we can forecast and influence future tourist flows. This ability to anticipate the needs and behaviours of visitors offers a significant competitive advantage for tourist destinations and industry operators. […]

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My First Podcast: AI and Tourism Marketing

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I’m excited to share a new project: my first podcast, inspired by my recent blog post, The Impact of Artificial Intelligence in Tourism Marketing. Using Google’s NotebookLM, I’ve turned the insights from that article into a dynamic podcast episode. In this episode, we dive into the transformative role of AI in the tourism industry, discussing […]

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Marketing Automation in the Tourism Sector: Transforming Tourism Communication

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The advent of marketing automation is redefining the landscape of tourism communication, radically transforming the interaction between destinations, operators, and visitors. Through innovative automation tools, destinations can now orchestrate each phase of the customer journey with unprecedented precision and personalization. This technological evolution generates a dual advantage: on one hand, it optimizes resource allocation and […]

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