Digital Nomad Destinations: Six International Case Studies

The rise of remote work has reshaped the global landscape of labor and mobility. What seemed almost impossible just a few decades ago – working from home, or from anywhere in the world – is now a common reality. In this fast-changing scenario, countries and cities are competing to attract remote professionals, turning digital nomads into a key target for tourism and economic development.

This is the starting point of the bachelor thesis by Federico Giovanni Broggi, “Digital Nomads and International Destinations: A Comparative Analysis of Case Studies” (Broggi, F. G., 2025), supervised by me. The research explores what makes a destination attractive for digital nomads and compares six very different international cities: Abu Dhabi, Buenos Aires, Chiang Mai, Lisbon, Malaga, and Mexico City.

The thesis combines academic literature, online communities, and secondary data to analyze the phenomenon of digital nomadism, identify the needs of nomads, and evaluate how destinations respond to those needs. It concludes by offering a set of “must-haves” and “golden rules” that can guide cities wishing to position themselves as digital nomad hubs.

This blog post presents the main insights of the research: starting from the definition and evolution of the digital nomad phenomenon, moving through the methodology and case studies, and arriving at the comparative analysis and practical lessons for destinations.

1. Understanding Digital Nomads

The expression digital nomad was first used in 1997 by Tsugio Makimoto and David Manners, who envisioned a future where technology would allow people to live and work while constantly on the move. At the time, this was a pioneering idea: internet was still in its infancy, and the tools we now take for granted did not yet exist. Their intuition, however, proved to be prophetic. As technology evolved, remote work became widely accessible, enabling professionals to combine work and mobility in unprecedented ways.

Today, digital nomads are defined as individuals who leverage digital technologies to perform their jobs remotely while maintaining a lifestyle based on frequent travel and long stays abroad (Schlagwein, 2018; Cook, 2023). They value autonomy, self-determination, and the rejection of traditional 9-to-5 office routines (Müller, 2016). Yet, this lifestyle also comes with challenges, such as the risk of isolation and the complexity of navigating visas and legal frameworks.

Recent research highlights the diverse profiles within this phenomenon. According to Cook (2023), digital nomads can be grouped into five main categories:

Freelancers, often knowledge workers such as designers, developers, or consultants.
Entrepreneurs, who manage their own companies while living abroad.
Remote employees, a category that expanded significantly after the pandemic, when companies adopted flexible work policies.
Experimenters, testing the nomadic lifestyle without yet achieving full financial sustainability.
Armchair nomads, who earn income through remote work but remain largely sedentary.

The evolution of digital nomadism is deeply intertwined with technological milestones: from the early internet (ARPANET, 1970s) and personal computers to the rise of Wi-Fi, coworking spaces, and online platforms like Couchsurfing, Airbnb, and Nomad List. Over the past two decades, the spread of social media and global coworking networks has accelerated the visibility and normalization of this lifestyle.

Statistics confirm the scale of the phenomenon. According to Statista and DemandSage (2023–2024):

There are over 40 million digital nomads worldwide.
Nearly half come from the United States (46%), followed by the UK, Russia, and Canada.
The majority (47%) are aged 30–39, though significant groups exist across other adult age brackets.
Most are highly educated: over 90% hold a university degree, and more than a third have a Master’s.
Income levels vary, but a large share earn between $50,000 and $100,000 per year.

Beyond the numbers, surveys reveal what attracts people to this lifestyle: flexibility in how and where to live, better work-life balance, and the possibility of aligning personal passions with professional activities. At the same time, the increasing presence of digital nomads is pushing destinations worldwide to rethink their infrastructures, legal frameworks, and cultural offerings to remain competitive.

2. Research Methodology

The thesis adopts a rigorous yet pragmatic approach to analyzing digital nomad destinations. Rather than conducting fieldwork, the research relies exclusively on secondary sources – a choice that proved effective given the wealth of academic articles, online communities, market reports, and indices dedicated to remote work and mobility. By cross-referencing these diverse sources, the study was able to construct a robust comparative model.

Selection of Case Studies

Six cities were chosen as case studies: Lisbon, Abu Dhabi, Chiang Mai, Malaga, Buenos Aires, and Mexico City. To ensure an objective selection, the researcher used a multi-index method. Indices such as the Nomad Score (Nomad List), Digital Nomad Index (MovingTo), Expat City Ranking (InterNations), Quality of Living Ranking (Mercer), Startup Ecosystem Index (StartupBlink), and the Global Peace Index (IEP) were normalized using the Borda method. This allowed different rankings to be compared and aggregated into a balanced global evaluation.

The result was a list of six destinations representing diverse geographic areas – Europe, the Americas, Asia, and the Middle East – each offering a distinctive mix of opportunities and challenges for digital nomads.

The Analytical Model

The core of the methodology is a ten-variable model designed to capture the multidimensional nature of digital nomadism. The variables are:

Accessibility and mobility
Connectivity
Cost of living
Quality of life
Culture and entertainment
Networking opportunities
Legal and fiscal aspects
Professional opportunities
Sustainability and environmental impact
Government support

Each variable was broken down into micro-indicators (for example, visa regulations, internet speed, housing affordability, healthcare access, startup ecosystems, and cultural integration programs). Scores were normalized on a 1-to-5 scale, with weighted factors assigned using the Pareto principle to highlight the variables most influential in destination choice.

This model makes it possible to not only compare cities in detail, but also to extract broader lessons on what truly attracts digital nomads. It provides a structured framework that destinations can use to benchmark themselves and design targeted policies.

3. Exploring Six Global Destinations for Digital Nomads

To move beyond theory and better understand what truly attracts digital nomads, the thesis compares six international cities: Abu Dhabi, Buenos Aires, Chiang Mai, Lisbon, Malaga, and Mexico City. These destinations were selected not only for their presence in global rankings and indices, but also because they represent diverse geographic, cultural, and economic contexts – from the Middle East to Latin America, from Europe to Southeast Asia.

The comparative analysis explores ten key dimensions: accessibility, connectivity, cost of living, quality of life, culture, networking, legal and fiscal aspects, professional opportunities, sustainability, and government support. By looking at how each city performs across these variables, we gain insight into the different models of attractiveness emerging worldwide.

What follows is a closer look at each destination, highlighting its strengths, weaknesses, and distinctive strategies for appealing to digital nomads.

3.1. Abu Dhabi: Innovation Hub with a High Price Tag

Among the destinations analyzed, Abu Dhabi stands out as a city that combines world-class infrastructure with ambitious government programs to attract digital nomads. The UAE was one of the first countries to introduce a Remote Work Visa (2021), valid for one year and renewable, allowing professionals to relocate quickly thanks to streamlined visa processing times. Air connections are strong, with flights from Europe, Asia, and North America averaging around $300, making the city relatively accessible despite its distance.

Connectivity is one of Abu Dhabi’s greatest strengths. According to Ookla, it boasts the fastest internet speed among the six cities studied (319 Mbps), alongside 98% 4G/5G coverage. Yet when it comes to human and professional networking, the city ranks lower: coworking spaces are limited compared to other hubs, though its ecosystem of 330 startups makes it attractive to entrepreneurial nomads.

The downside is cost. With average rents of over $2,200 for short-term stays and a high cost of living, Abu Dhabi appeals primarily to executive nomads – high-earning professionals seeking premium services. Still, the city offers robust healthcare coverage (WHO index: 81.8), high political stability, and one of the world’s top safety levels (88% according to Numbeo).

Cultural life is more restrained. Nightlife is limited, but the city compensates with over 600 short-range tourism opportunities and cultural events increasingly offered in English. Sustainability is an area with mixed results: while the UAE has ambitious strategies to mitigate overtourism (Tourism Strategy 2030), it still scores lower on environmental indexes.

Perhaps Abu Dhabi’s strongest card is its government support. The Virtual Working Program offers tax exemptions (0% income tax for remote workers), healthcare, and even the possibility of sponsoring family members. These measures, combined with high living standards, make Abu Dhabi a compelling – if costly – choice for digital nomads who value stability, security, and a well-structured entrepreneurial environment.

3.2. Buenos Aires: Affordable Lifestyle, Vibrant Culture, and Strong Communities

If Abu Dhabi represents exclusivity, Buenos Aires is its opposite: affordable, lively, and culturally rich. Argentina launched its Short-Term Residence Permit for Digital Nomads in 2022, a six-month visa renewable once. Processing is fast – around 20 days – but the limited duration remains a weakness compared to more generous visa programs elsewhere. Flight costs are relatively high (around $600 on average from major hubs), yet many nomads consider this offset by the low cost of living once they arrive.

In fact, Buenos Aires is the cheapest city among the six analyzed. Monthly rents average $950 for short-term stays and just $330 for long-term ones, while coworking memberships can cost as little as $66. Everyday expenses are also low, making it highly attractive for freelancers or nomads on a budget.

Connectivity is a mixed picture. Internet speeds (113 Mbps) and mobile coverage (86%) are among the weakest of the sample, but the human and professional side compensates: Buenos Aires hosts 77 coworking spaces and over 400 startups, creating a vibrant entrepreneurial ecosystem. The city is also one of the most active when it comes to community life: in 2023, digital nomads organized more than 130 dedicated events through platforms like Meetup.

Quality of life presents both strengths and challenges. Buenos Aires offers good air quality, rich cultural inclusion (ranking 77th in the Inclusiveness Index), and a buzzing nightlife – 319 nightclubs, the highest number in the study. However, safety is a concern: Numbeo places the city at just 37% for perceived safety, one of the lowest in the comparison. Healthcare coverage is adequate (WHO score 78), though not among the top performers.

Sustainability policies are improving. Through its Argentina Productiva 2030 plan, the government is promoting green mobility, regulating short-term rentals, and encouraging biodiversity-based tourism. Cultural integration initiatives are particularly strong, from the Día del Inmigrante to food fairs celebrating Argentina’s diverse heritage.

From a fiscal standpoint, taxation is high (35%), but in practice, most digital nomads are exempt since they do not qualify as tax residents. Combined with the city’s creative energy, affordability, and strong communities, Buenos Aires stands out as a magnet for younger or experimental nomads looking for a vibrant yet low-cost base.

3.3. Chiang Mai: Low Costs, High Safety, and a Nomad Hotspot in Southeast Asia

Chiang Mai has long been one of the most iconic hubs for digital nomads, combining affordability with a relaxed lifestyle and a growing support system for remote workers. Thailand’s Long-Term Resident Visa (LTR), introduced in 2022, is among the most competitive globally: valid for five years and renewable for another five, it provides healthcare coverage, tax exemptions, and access to local services. The only downside is the relatively high income requirement ($40,000–80,000 per year), which can exclude younger or early-stage nomads.

Travel costs are higher than average – around $560 from major global hubs – but once in Chiang Mai, living expenses are remarkably low. Rents average $1,060 (short-term) and $330 (long-term), while overall monthly living costs are about $500–700, making it one of the most budget-friendly destinations in the study. This affordability explains its enduring popularity on platforms like Nomad List.

Connectivity is generally strong. Internet speeds (235 Mbps) and mobile coverage (98%) are excellent, though the number of coworking spaces is limited (24 in total). However, those that exist are highly developed and well-regarded within the nomad community. Professional opportunities are modest – only 14 startups are listed in the region – but the city shines as a base for freelancers who need reliable digital infrastructure rather than large entrepreneurial ecosystems.

Quality of life is another strong point. Chiang Mai scores high on safety (77%), just below Abu Dhabi, and offers solid healthcare coverage (WHO index: 82). Political stability is more fragile, and the city struggles with air pollution, ranking worst among the six destinations. Culturally, however, Chiang Mai is vibrant: it hosts 92 night venues, dozens of cultural events (some in English and even inspired by global traditions like Día de Muertos), and over 300 nearby tourism opportunities, giving nomads plenty to explore.

Networking opportunities are solid but not overwhelming. Around 30–35 dedicated events are organized annually, including the famous Nomad Summit, a major attraction for newcomers and veterans alike. On the sustainability front, the city is making efforts, with investments in green hotels and eco-friendly mobility under long-term development plans.

Ultimately, Chiang Mai offers an unbeatable mix of affordability, safety, and cultural vibrancy. While limited in startup opportunities and challenged by environmental issues, it remains a top choice for freelancers and lifestyle-driven nomads who value community, cost savings, and Southeast Asia’s strategic location.

3.4. Lisbon: Europe’s Gateway for Digital Nomads

Lisbon has emerged as one of Europe’s most attractive destinations for digital nomads, thanks to its mix of cultural vibrancy, mild climate, and government-backed visa programs. Portugal introduced its Digital Nomad Visa in 2022, with two options: a short-term permit valid for one year and a residency visa valid for up to five years (renewable). Processing times are relatively long – around two months – but the generous duration makes Lisbon one of the strongest long-term bases for nomads in Europe.

Accessibility is another plus. At an average cost of $245, flights to Lisbon are the cheapest among the six case studies, making it highly convenient for Europeans and intercontinental travelers alike. Within the city, transport options are varied and sustainable: metro, trams, buses, ferries, trains, and even historic elevators provide efficient and eco-friendly mobility.

Connectivity is solid though not outstanding. Internet speeds (154 Mbps) and mobile coverage (91%) are mid-range, but Lisbon compensates with its extensive coworking ecosystem – over 120 coworking spaces, second only to Mexico City in the study. Its 343 startups further boost Lisbon’s profile as a hotspot for entrepreneurs and innovators.

In terms of cost, Lisbon is on the expensive side, especially by Southern European standards. Rents average $2,160 for short-term and $1,300 for long-term stays, while monthly living costs are about $740–$990. However, compared to cities like London or Paris, Lisbon remains relatively affordable, and for many nomads, the balance between cost and quality makes it worthwhile.

Quality of life is one of Lisbon’s strongest selling points. The city scores high on political stability and is known for its inclusiveness, ranking second worldwide in the Inclusiveness Index. Safety levels (68%) are moderate but acceptable. Healthcare access is also robust, ensuring good conditions for temporary and long-term residents.

Cultural life is a major draw. Lisbon offers a lively nightlife, world-class gastronomy, festivals, and easy access to nearby destinations like Sintra, Cascais, and the Atlantic coast. This makes it not just a workplace, but a gateway to exploration.

Lisbon also shines in sustainability and innovation. Government initiatives focus on green mobility, renewable energy, and urban resilience, aligning with the preferences of nomads who increasingly value eco-conscious destinations. Combined with the strong community of remote workers already present, these factors make Lisbon a strategic hub for European and global nomads alike.

3.5. Malaga: Sunshine, Affordability, and a Growing Startup Scene

Malaga, on Spain’s southern coast, has rapidly positioned itself as a Mediterranean hotspot for digital nomads. Spain introduced its Digital Nomad Visa in 2023, offering remote workers up to five years of residency with favorable tax incentives, making the country one of the most competitive destinations in Europe for this lifestyle.

Accessibility is straightforward, with Malaga connected to major European hubs at moderate prices. Within the city, transport is reliable, though less diversified than in Lisbon or Mexico City. Still, the compact urban layout makes cycling, walking, and public transport efficient options.

Connectivity is a strong point. Malaga ranks second among the six destinations for internet speed (239 Mbps) and boasts solid mobile coverage. Its coworking spaces are growing steadily, supporting a vibrant community of freelancers and entrepreneurs. The city is also home to over 200 startups, boosted by the “Malaga Valley” project that brands the city as a Southern European innovation hub.

From a cost perspective, Malaga strikes a balance. Rents average $1,600 for short-term and $1,000 for long-term stays, while monthly living costs sit around $700–$900. This makes it more expensive than Buenos Aires or Chiang Mai, but more affordable than Lisbon or Abu Dhabi. Combined with Spain’s favorable climate and lifestyle, the cost-benefit equation is highly appealing.

Quality of life is where Malaga truly excels. The city enjoys high safety levels (73%), excellent healthcare access, and a laid-back Mediterranean lifestyle. Its air quality is above average, and Spain’s inclusiveness policies strengthen its attractiveness to international residents. Culturally, Malaga offers a dynamic nightlife, festivals, museums, and easy access to Andalusia’s historic and natural treasures.

Sustainability is increasingly central to Malaga’s strategy. Investments in green mobility, urban regeneration, and cultural preservation are reshaping the city for long-term resilience. These policies resonate with digital nomads seeking not only quality living but also meaningful community engagement.

Overall, Malaga combines affordability, strong connectivity, and Mediterranean lifestyle appeal. While smaller than Lisbon or Mexico City, its rapid growth as a startup hub and Spain’s new visa regime position it as a rising star in the global digital nomad map.

3.6. Mexico City: Scale, Energy, and a Thriving Nomad Community

Mexico City has become one of Latin America’s most prominent hubs for digital nomads, attracting thousands of remote workers with its low cost of living, cultural vitality, and strategic time zone for working with both North America and Europe. Although Mexico does not yet have a dedicated digital nomad visa, its Temporary Resident Visa allows stays of up to four years, making it one of the most flexible legal frameworks among the destinations analyzed.

Accessibility is good: flight connections to the US and Europe are abundant, though intercontinental costs remain higher than average. Within the city, mobility is complex. Public transport is extensive – metro, buses, and ride-sharing platforms are widely available – but congestion and safety issues pose challenges for newcomers.

Connectivity shows contrasts. Internet speeds are the lowest in the sample (93 Mbps), and mobile coverage is slightly below average. However, Mexico City compensates with its exceptional human and professional connectivity. It hosts the largest number of coworking spaces (140+) and an expansive startup ecosystem of over 500 companies, creating a fertile ground for networking, collaboration, and entrepreneurial projects.

From a cost perspective, Mexico City remains affordable. Rents average $1,600 short-term and $950 long-term, while monthly living costs hover around $800–$1,000. This balance of affordability and opportunity makes it appealing to both freelancers and entrepreneurial nomads.

Quality of life is mixed. On the one hand, the city offers world-class gastronomy, museums, and cultural festivals, with UNESCO-listed heritage sites and vibrant neighborhoods to explore. On the other hand, safety levels are among the lowest in the study, and healthcare coverage (WHO score: 73) lags behind that of European and Middle Eastern counterparts. Air quality also remains a concern.

Yet what truly sets Mexico City apart is its community and cultural immersion. The city is host to numerous events, meetups, and integration programs that blend locals with temporary residents. Its cosmopolitan energy and cultural richness create an atmosphere where digital nomads not only work, but also engage deeply with the local context.

Sustainability initiatives are still developing, though urban policies are increasingly addressing mobility, pollution, and green infrastructure. Despite its challenges, Mexico City stands out as a dynamic, large-scale hub – a place where opportunities, networks, and cultural experiences converge in a uniquely Latin American way.

4. Comparing the Six Destinations for Digital Nomads: Strengths, Weaknesses, and Emerging Models

Looking across the six case studies – Abu Dhabi, Buenos Aires, Chiang Mai, Lisbon, Malaga, and Mexico City – it becomes clear that there is no single “perfect” destination for digital nomads. Instead, each city offers a distinct mix of advantages and trade-offs, shaped by geography, governance, and local culture.

Abu Dhabi excels in digital infrastructure (fastest internet, widest mobile coverage) and political stability. It also provides strong visa options and government incentives. Yet it struggles with limited cultural integration, high costs, and modest coworking opportunities. This makes it attractive mainly for high-income, executive nomads.
Buenos Aires is almost the opposite: low cost of living, vibrant culture, and strong communities. It offers affordable housing, cheap coworking, and a buzzing nightlife. However, safety concerns, weak connectivity, and short visa durations limit its appeal for more risk-averse nomads.
Chiang Mai remains one of the most iconic nomad hubs. Its strengths lie in affordability, safety, healthcare access, and the availability of long-term visas. Air pollution and political instability, however, are significant drawbacks. It is best suited for freelancers and lifestyle-driven nomads seeking community and cost savings.
Lisbon positions itself as Europe’s premium hub. It combines inclusiveness, healthcare access, stability, and cultural vibrancy with a solid visa framework. Its downsides are higher costs and limited cultural events compared to other cities. Lisbon works well for nomads who want both quality of life and long-term residency options.
Malaga offers a more affordable alternative within Europe, with good healthcare, safety, and excellent air quality. It is growing as a startup hub, but its nightlife, cultural events, and transport options are less developed than those of Lisbon. Malaga appeals to nomads looking for a Mediterranean lifestyle at a relatively moderate cost.
Mexico City impresses with scale and energy. It has the largest number of coworking spaces and startups, plus an active cultural life. Yet it faces serious challenges in safety, pollution, and healthcare. Affordable housing and community-driven integration initiatives make it attractive for entrepreneurial nomads willing to navigate its complexities.

Three Emerging Models for Digital Nomad Destinations

From this comparison, three broad models of attractiveness can be identified:

Premium Hubs – cities like Abu Dhabi and Lisbon, offering high standards, strong governance, and structured programs, but at a higher cost.
Affordable Hotspots – destinations such as Buenos Aires and Chiang Mai, which draw nomads with low living costs, community spirit, and lifestyle advantages.
Dynamic Metropolises – represented by Mexico City (and partly Malaga), where the energy of large urban ecosystems provides opportunities despite infrastructure and safety challenges.

Ultimately, the analysis suggests that destinations do not need to excel in every variable. Instead, they succeed by aligning their strengths with the motivations of specific nomad profiles – from budget-conscious freelancers to entrepreneurial innovators or high-earning executives.

5. Must-Haves and Golden Rules for Attracting Digital Nomads

The comparative study shows that while destinations differ widely, there are certain non-negotiables that any city must provide to be considered by digital nomads. These must-haves form the baseline conditions without which attraction is almost impossible. Beyond them, the research also highlights a set of more advanced golden rules – innovative strategies that can transform a destination from simply “viable” into truly competitive.

Must-Haves: The Basic Conditions

Reliable, high-speed internet – Connectivity is the lifeblood of remote work. Without fast and stable access, no amount of cultural richness or affordability can compensate.
Affordable and flexible accommodation – Nomads favor mid-range apartments and co-living solutions with clear rental rules and easy booking options.
Accessible coworking spaces – Shared work environments create not only functional workplaces but also gateways to community and collaboration.
Visa and legal clarity – Transparent, reasonably priced, and renewable visa schemes are essential to avoid uncertainty and bureaucratic hurdles.
Safety and healthcare – Nomads seek destinations where they can feel secure and where medical services are both available and accessible.

Without these five conditions, it is unlikely that a city will rank on the global nomad map.

Golden Rules: Differentiating Factors

To stand out, destinations must go further. The thesis identifies several golden rules that can make a decisive difference:

Coworking beyond the workspace – Transform coworking into multi-functional hubs that integrate social activities, networking, and local cultural experiences.
Nomad-friendly events – Hackathons, meetups, festivals, and thematic workshops help nomads connect with locals and each other, strengthening community bonds.
Urban dashboards and real-time services – Digital platforms showing transport, events, housing, and safety information make life smoother and position the city as tech-savvy.
Green and inclusive policies – Eco-mobility, renewable energy, and cultural integration programs appeal strongly to nomads who care about sustainability and inclusiveness.
Dedicated government support – From tax benefits to specialized visas and family sponsorships, targeted policies create a sense of welcome and long-term stability.

Together, these golden rules shift the focus from basic functionality to strategic differentiation. They help cities not only attract digital nomads, but also retain them, ensuring that their presence generates long-term value for the local economy and community.

6. Conclusions

This research set out to answer a key question: what makes a destination attractive for digital nomads? By combining a literature review, a structured analytical model, and a comparative study of six international cities – Abu Dhabi, Buenos Aires, Chiang Mai, Lisbon, Malaga, and Mexico City – the thesis has identified both the basic conditions and the strategic levers that define competitiveness in this field.

The findings confirm that there is no universal formula. Each destination builds its appeal on a different mix of factors – from Abu Dhabi’s stability and digital infrastructure, to Buenos Aires’ affordability and cultural vibrancy, from Chiang Mai’s safety and long-term visa, to Lisbon’s inclusiveness and innovation, from Malaga’s quality of life, to Mexico City’s scale and community energy.

Still, two sets of insights stand out:

Must-haves such as fast internet, affordable housing, coworking spaces, safety, healthcare, and visa clarity are the non-negotiable foundations of attractiveness.
Golden rules – from thematic coworking and cultural integration programs, to urban dashboards and long-term tax incentives – represent the differentiators that allow destinations to stand out in a competitive global landscape.

For policymakers and destination managers, this means that attracting digital nomads is not about replicating a standard model, but about aligning local strengths with the needs of specific nomad profiles. For researchers, the work opens future avenues, from empirical surveys to extended geographic comparisons, and even the design of a synthetic “Digital Nomad Attractiveness Index.”

Ultimately, the rise of digital nomadism is more than a lifestyle trend: it is a structural transformation in how people live, work, and move globally. Cities and regions that understand this shift – and design policies accordingly – will not only attract remote workers but also benefit from the long-term social, cultural, and economic value they bring.

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And you? Do you work for a destination, a DMO, or a tourism business?
How is your organization preparing to attract digital nomads – or other emerging travel segments?

Share in the comments an initiative you know, or a challenge your destination is currently facing.

If you’d like to explore how to design effective strategies and projects that make your destination more attractive to remote workers and global travelers, let’s connect. I’d be glad to hear about your case and reflect together on possible next steps.

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THESIS:

Broggi, F. G. (2025). “Nomadi digitali e destinazioni internazionali: un’analisi comparativa di casi studio” (Bachelor’s thesis, Thesis Advisor: Andrea Rossi, IULM University, Milan).

Essential References

Makimoto, T., & Manners, D. (1997). Digital Nomad. Wiley.
Müller, A. (2016). The digital nomad: Buzzword or research category? Transnational Social Review.
Cook, D. (2023). What is a digital nomad? Definition and taxonomy in the era of mainstream remote work. World Leisure Journal, 65.
Schlagwein, D. (2018). “Escaping the rat race”: Justifications in digital nomadism. ECIS Conference Proceedings.
Reichenberger, I. (2018). Digital nomads – a quest for holistic freedom in work and leisure. Annals of Leisure Research, 21(3).
Bednorz, J. (2024). Working from anywhere? Approaches to attract digital nomads. Annals of Tourism Research, 105.
Zhou, L., Buhalis, D., Fan, D. X. F., & Ladkin, A. (2024). Attracting digital nomads: Smart destination strategies, innovation and competitiveness. Journal of Destination Marketing & Management, 31.
Levels, P. (2015). The future of digital nomads. Retrieved from https://levels.io/future-of-digital-nomads/

Image: Andrea Rossi