Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/gaming Gami-vacation Trend […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/botanical “Horti-Culture” Trend […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/art-culture Art-Venture Trend […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/cowboy-core Trend Overview […]
Emotions lie at the heart of the tourist experience. They are what remain in the traveler’s memory — what drives them to share stories, return, and make recommendations. Yet too often, emotions are treated superficially in the tourism industry: reduced to mere reactions, emotional clichés, or marketing tools, without a genuine understanding of their complexity. […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/wellness Reset Jetters […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/astro-tourism “Astro Adventurers” […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/sports “Sport Mode” […]
Experience is the most overused word in contemporary tourism. Today, everything is an experience. From a walk through the vineyards to a “weekend in a barrel + local platter + wine tasting”, from a night in a B&B with a welcome basket to a treasure hunt in the historic center with a prize at the […]
Many territories present themselves like this: “we have a historic center, 3 museums, 4 cultural events, 2 trekking routes, a cooking workshop, and 5 traditional festivals” A reassuring list. Organized. Often gathered on a promotional website or in an institutional presentation. But a tourist destination is not the sum of its parts. A list of […]
The Community Vitality Wheel – Source: www.destinationsinternational.org . In the evolving landscape of tourism, destination marketing and management is no longer just about attracting visitors: it’s about building thriving, resilient, and inclusive places. The Community Vitality Wheel, introduced by Destinations International, offers a compelling framework to rethink the role of destination management organizations and elevate […]
. Content marketing in tourism is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With the rise of digital media, brands can now share high-quality and useful content to draw and engage qualified traffic. This approach is a strategic marketing method focusing on content that […]
In the age of digital transformation, communication strategies for tourism have evolved significantly. Traditional methods like promotions and advertisements have given way to more dynamic and interactive digital strategies. The primary objective now is to capture the attention of potential tourists who actively seek information online. This shift necessitates a focus on creating a compelling […]
. In an era where sustainability is a critical concern, the tourism industry must adapt and evolve to promote environmentally responsible practices. Digital media plays a pivotal role in this transformation, offering innovative ways to educate, engage, and inspire both businesses and travelers to embrace sustainable tourism. This blog post explores how digital media can […]
. I am delighted to announce the release of the English Edition of my latest book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences.” This comprehensive volume serves as a seminal exploration of how cutting-edge technologies are dramatically reshaping the tourism sector, embodying Marshall McLuhan’s reimagined adage: “Tourism is a medium, the tourist […]
. Introduction In the digital age, tourism is undergoing a radical transformation thanks to technological innovation. Among these, blockchain emerges in tourism as one of the most promising, pledging to revolutionize the tourism industry with its ability to ensure secure, transparent, and tamper-proof transactions. But how exactly is blockchain changing the landscape of tourism? And […]
In an era where digital transformation shapes every aspect of our lives, the tourism industry stands out as a primary beneficiary of technological advancements. Big Data and personalizationare at the forefront of this revolution, offering nuanced insights that empower tourism businesses to make informed decisions, enhance operational efficiencies, and pave the way for innovative practices. […]
1. Introduction Artificial Intelligence (AI) is leading a monumental transformation in the tourism sector, offering hyper-personalized experiences that redefine the way we travel. From personalized recommendations to service automation, AI opens the door to an unprecedented level of travel customization. . For those wishing to further explore the transformative potential of artificial intelligence applied to […]
. Introduction In the world of tourism, the advent of Augmented Reality (AR) and Virtual Reality (VR) is opening up unexplored horizons, promising to radically transform the travel experience. These technologies not only enrich the traveller’s perception but also redefine interactions with destinations, leading to deep and meaningful immersion in the cultures and environments explored. […]
. In our rapidly evolving world, the intersection of Artificial Intelligence (AI) and tourism represents a frontier of untapped potential. My book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences,” dedicates a crucial chapter to this synergy, exploring how AI is not just a tool but a transformative force in the travel industry. […]
Andrea Rossi
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