In recent years, international tourism has revealed its most problematic side: overtourism. It is not only about seasonal crowds, but a phenomenon that changes residents’ lives, damages the environment, and weakens the visitor experience. From Venice to Barcelona, and even in natural sites such as Maya Bay, overcrowding has become a symbol of the contradictions […]
“The Impact of Robotics and Automation on Hospitality: An International Case Study Analysis” (Chengi A., 2025) is the title of an outstanding thesis I had the opportunity to supervise, authored by graduate student Alessia Chengi. Her research investigates how emerging technologies—particularly service robots and smart automation—are transforming hotel operations, redefining staff roles, and influencing the […]
1. Introduction “Designing Travel Experiences in Sustainable Tourism: Analysis and Comparison of International Case Studies” is the title of the thesis recently presented by Claudia Porcu at IULM University in Milan. (originally written in Italian). (Porcu, C., 2025).I had the pleasure of supervising the project as thesis advisor, supporting a research path that skilfully combined […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/gaming Gami-vacation Trend […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/botanical “Horti-Culture” Trend […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/art-culture Art-Venture Trend […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/cowboy-core Trend Overview […]
Emotions lie at the heart of the tourist experience. They are what remain in the traveler’s memory — what drives them to share stories, return, and make recommendations. Yet too often, emotions are treated superficially in the tourism industry: reduced to mere reactions, emotional clichés, or marketing tools, without a genuine understanding of their complexity. […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/wellness Reset Jetters […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/astro-tourism “Astro Adventurers” […]
Every year, Skyscanner releases its Travel Trends report. For 2025, the platform identified seven imaginative, hybrid, and often surprising ways people will travel next. In this series, I take a closer look at each trend through the lens of tourism innovation, experience design, and destination strategy. Source: Skyscanner Travel Trends 2025 > https://www.skyscanner.net/travel-trends/sports “Sport Mode” […]
Experience is the most overused word in contemporary tourism. Today, everything is an experience. From a walk through the vineyards to a “weekend in a barrel + local platter + wine tasting”, from a night in a B&B with a welcome basket to a treasure hunt in the historic center with a prize at the […]
Many territories present themselves like this: “we have a historic center, 3 museums, 4 cultural events, 2 trekking routes, a cooking workshop, and 5 traditional festivals” A reassuring list. Organized. Often gathered on a promotional website or in an institutional presentation. But a tourist destination is not the sum of its parts. A list of […]
In recent years, medical tourism has transformed from a niche choice into a booming global trend. Millions of people now travel not only for leisure or business, but also for healthcare, combining necessary treatments with the experience of discovering new places. What Is Medical Tourism? Medical tourism refers to the practice of traveling across international […]
Accessible tourism is no longer a niche, but a growing priority in the evolution of the travel industry In an aging and increasingly diverse world, ensuring accessibility means making travel a right for everyone, regardless of physical, sensory, or cognitive limitations. What Is Accessible Tourism? Accessible tourism refers to the set of policies, practices, and […]
The Community Vitality Wheel – Source: www.destinationsinternational.org . In the evolving landscape of tourism, destination marketing and management is no longer just about attracting visitors: it’s about building thriving, resilient, and inclusive places. The Community Vitality Wheel, introduced by Destinations International, offers a compelling framework to rethink the role of destination management organizations and elevate […]
Luxury tourism is no longer just about five-star hotels and first-class flights. Luxury travel has evolved into a sophisticated and experience-driven form of travel that reflects the changing aspirations of affluent travelers. Today, luxury means personalization, privacy, and purpose. It’s about curating journeys that feel both exclusive and meaningful. What Is Luxury Tourism? Definition: Luxury […]
. In recent years, sustainability has shifted from a buzzword to a necessity. As global awareness of environmental and social challenges grows, travelers are rethinking the impact of their choices. Sustainable tourism is no longer a niche: it’s becoming the new standard. What is Sustainable Tourism? Sustainable tourism means managing all resources in a way […]
What is Wellness Tourism? Wellness tourism refers to travel with the purpose of maintaining or improving one’s personal well-being. It includes physical, mental, and spiritual practices that promote a healthy lifestyle while discovering new places. This form of tourism has gained popularity in recent years, especially after the pandemic, as more travelers prioritize self-care, stress […]
. What is Bleisure Tourism? Bleisure tourism (also called Blended Travel), a blend of “business” and “leisure,” refers to the practice of extending a business trip to include leisure activities. This trend has been growing steadily as professionals seek a better work-life balance and take advantage of business travel to explore new destinations. Key Characteristics […]
Andrea Rossi
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